Why A Website Is So Important
Almost 4.57 billion people were active internet users as of July 2020, encompassing 59 percent of the global population. Why wouldn’t you own real estate in the biggest market of them all?
Nowadays, we spend most of our time looking online for information that will facilitate the way we live, help us make better purchasing decisions, and if you’re like me, learning and seeking what’s virtually out there. On August 6 1991, the World Wide Web went live to the world. The origin of the Internet arose from the desire to interconnect computer networks. Research and development began in the United States and involved international collaboration. Going live, the press did not seem to cover it extensively and so it went unnoticed to many. Most people around the world didn't even know what the Internet was. Today, more than half of the world is on it—The other section left is internally debating to join. The exponential increase of daily internet users emphasizes the importance of a website for a business.
Get this, if you want your company to be successful in the modern world-wide marketplace, you’ve got to have virtual real estate and make sure it attracts users to check it out; you need a professional website. Your website is the business card/magazine of your business for the world to see, reinforcing all of your digital marketing efforts. In numerous cases, your website is the business itself.
Let's face it, you probably wouldn’t be reading this if it wasn’t for this website.
The golden question for some at the moment—What is a website? Merriam-Webster defines it as “a group of World Wide Web pages usually containing hyperlinks to each other and made available online by an individual, company, educational institution, government, or organization.” In other words, a website is a virtual platform composed of virtual pages that represents an entity. As such, your website needs to offer consumers a clear idea of what your brand stands for and what types of products or services you offer.
Back in college, to add another stream of income, I used to go door-to-door to numerous businesses to create a website for them and assist them with capturing a share of the online market through online marketing. However, to my surprise, I came across a significant number of business owners who were unaware of how powerful a website can be and get this, refuse to have a website for their business. You may think that maybe my delivery was off, and you may be right. But, I would carefully illustrate the idea that their business could be made virtually and the entire world could have access to it— well, maybe not the entire world but, this is how I delivered it. On the other hand, you may be inclined to believe I was charging them too much money. I elaborated to those owners I would build them a site free of charge and that all they had to do was pay for the domain of the business. I was far more interested in honing my web designing/development skills and helping those around me than actually running a business.
My father, an entrepreneur himself, likes to say “you are your business biggest asset”. After all, you know what you offer, the benefits your brilliance brings to a potential customer, and you may know how to sell this entity better than anyone else. But, what happens if you’re not there for a potential customer? A website’s biggest advantage is that it (server/hosting issues aside) can be available twenty-four hours a day, seven days a week, and three hundred and sixty-five days a year. In other words, a website acts as your “Open” sign outside your business during and outside of operating hours.
When websites gained popularity and domains were selling for more than you can imagine, it was fairly difficult for the typical person to get a website up and running. You may not have been able to make one yourself without professional assistance. Today, there are numerous organizations and professionals devoted to assisting you to make one. Thinking long-term, the price to pay is small and inexpensive compared to the massive opportunity for your business growth.
Get started today. Get a website.