Are Business Cards Going Away?
In a world of technological advancements, the ancient yet effective business card is still around. How come?
Perhaps most people (if not everyone) in your world may have access to the internet and know how to use it. But do all of your prospective customers live in that same world? How many potential customers do not? What’s the potential revenue versus cost look like? Will they remember your website from a single conversation? These, among others, are some of the questions you may ask yourself as an entrepreneur or business entity regarding a business card. There was a time where people’s pockets, bags, or wallets contained numerous business cards and they were indeed useful. It’s how I called my barber for my first appointment, the plumber to fix the sink, and the local Colombian bakery when I needed catering for a party. Nowadays, studies are indicating a large number of people refuse to even take them in the first place or throw them out within seconds after the initial interaction. However, what about those who keep them? Let's dive deep into this.