A Great American Story: Phil Knight, The Founder of Nike

Who owns Nike? Many people know the swoosh. Few, know the journey.

You have probably come across the trademark swoosh somewhere. Whether it’s from watching Lebron James aerial attack towards the rim while landing on his signature shoes, watching Serena Williams win another Grand Slam singles title in her fashionable swoosh gear, maybe watching Cristiano Ronaldo scorch through the defense to score a majestic goal in his signature swoosh cleats, or if you don’t watch sports, see it out in the streets; billboards, retail stores, in people’s apparel, among others. The signature Nike swoosh is more than just a logo; it’s a symbol of success and is practically recognized in every corner of the world. However, to my surprise, few individuals know the humble beginnings of this brand and the fascinating American story behind the founder of Nike; Phil Knight. Honestly, I didn’t know the story before reading Shoe Dog: A Memoir by the Creator of Nike By Phil Knight.